Beer O'Clock

Lion has tapped up crooner Lionel Ritchie to promote its Tap King draught beer dispenser. Created by BMF, the campaign shows a beer-lover's journey as he stares longingly into the fridge, before Ritchie's classic 'Hello' starts playing, revealing just what he has 'been looking for'. The campaign will run across TV, out-of-home, digital and...

Carlton Draught has served up a campaign to celebrate the launch of its new packaging that makes its cans look like mini kegs. The repackaging will be supported by and out-of-home push in Victoria and in-store merchandising. Marketing manager for Carlton Draught, Alastair McCausland said “You see a keg and instantly think of having a beer at the pub....

Carlton United Brewers has kicked off a summer campaign to promote Carlton Dry titled "Hello Beer". Created by Clemenger BBDO Melbourne, the campaign "stays true to the great Carlton Dry tradition of doing whatever, whenever and having and awesome time with your mates by saying hello to beer and goodbye to the mundane". The...

Lion Nathan owned beer brand XXXX has launched an outdoor campaign to promote the national rollout of a new addition to its line-up, Summer Bright Lager. Momentum worked on point of sale creative when the beer was initially launched in Queensland and northern NSW late last year, which BMF adapted for the national campaign.

Carlton Dry has served up a quirky print campaign that toys with ideas most people wouldn't consider actually doing, like wearing a jacket made of toast.

Carlton United Brewers has launched a series of commercials for its Crown Lager highlighting its partnership with Australian hop and barley growers. The 'Australia's Finest' campaign is the first work for the brand by Clemenger BBDO Melbourne.The ads hero two farmers, Andrew Weidemann from Rupanyup, Victoria and Allan Monshing of Myrtleford, Victoria,...