Lion has tapped up crooner Lionel Ritchie to promote its Tap King draught beer dispenser. Created by BMF, the campaign shows a beer-lover's journey as he stares longingly into the fridge, before Ritchie's classic 'Hello' starts playing, revealing just what he has 'been looking for'. The campaign will run across TV, out-of-home, digital and PR.
Credits
Creative: BMF
Media: ZenithOptimedia
Production: Revolver
PR: Res Publica
Digital: The White Agency
In-store/POS: Momentum Worldwide Sydney, Visy
Internal Launch: Momentum Worldwide Sydney
Brand Identity: Energi
