Carlton United Brewers has launched a series of commercials for its Crown Lager highlighting its partnership with Australian hop and barley growers. The 'Australia's Finest' campaign is the first work for the brand by Clemenger BBDO Melbourne.
The ads hero two farmers, Andrew Weidemann from Rupanyup, Victoria and Allan Monshing of Myrtleford, Victoria, "filmed on location at their properties in an artistic, monochrome style with splashes of 'spot colour'".
Crown Lager general manager Richard Oppy said the advertisements hero the dedication, knowledge and passion each farmer has for growing the ‘finest’ ingredients: "This also highlights the commitment Crown Lager has to identifying these growers in our pursuit of creating Australia’s finest beer."
The campaign is running across TV, out-of-home and print.
Credits
Account Management Team: Paul McMillan, Managing Partner
John Meagher, Senior Account Director
Brendan Taylor, Senior Account Manager
Clients, CUB: Peter McLoughlin, Marketing Director, CUB
Richard Oppy, General Manager, Crown Lager
Scott Tindall, Brand Manager, Crown Lager
Rachel Veltman, Assistant Brand Manager, Crown Lager
Agency Producer – TV: Sevda Cemo/Lisa Moro
Art Director: Ben Couzens
Copywriter: Jim Ingram
Creative Director: Jim Ingram, Ben Couzens
Director: Keith Ehrlich
DOP/Cinematographer: Geoffrey Simpson
Editor: Michael J. Lutman
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Flame Artist: Eugene Richards
Music Track: 'Don't Change'
Music Supervisor: Karl Richter
Photographer: Chris Tovo
Executive Producer: Michael Ritchie
Producer: Ian Iveson
Strategic Planner: Mike Derepas, Matt Kingston
