Carlton Draught has served up a campaign to celebrate the launch of its new packaging that makes its cans look like mini kegs.
The repackaging will be supported by and out-of-home push in Victoria and in-store merchandising.
Marketing manager for Carlton Draught, Alastair McCausland said “You see a keg and instantly think of having a beer at the pub. We all know the pub is the best place to enjoy a brewery fresh Carlton Draught with your mates, but for those times when grabbing a stool at the bar just isn’t possible, holding a Keg Can at home will absolutely be the next best thing. Plus, they’re really shiny.”
