Hello Beer

15 December 2011
 

Advertiser: Carlton Dry
Creative Agency: Clemenger BBDO (Melbourne)

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Carlton United Brewers has kicked off a summer campaign to promote Carlton Dry titled "Hello Beer".

Created by Clemenger BBDO Melbourne, the campaign "stays true to the great Carlton Dry tradition of doing whatever, whenever and having and awesome time with your mates by saying hello to beer and goodbye to the mundane".

The national campaign kicked off in early December and will run across television sponsorship, radio, print, ambient and outdoor.

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