AdNews Newsletter
The $3.5 million promotion is the second iteration of Destination Gold Coast’s Come Back and Play campaign.
The campaign launched in the AFL and NRL Grand Finals and other high profile programs with 60-second and 30-second versions.
Limited-edition bars feature a KitKat-inspired recycling symbol and an explicit call to drop off soft plastic wrappers at REDcycle collection bins.
Heckler beat out competition from production companies in France and China to secure the project.
The campaign film was created by Photoplay.
Green is Good.
“The Big Slab follows a proud Australian tradition of putting massive things by the side of the road."
The Choose Better, Choose Ginger campaign launched this week via a collaboration of independent Melbourne agencies.
The campaign features a new film the ‘Stag’ and accompanying social, digital, OOH and print advertising.
The creative concept was developed by Christopher d'Arbon, produced by creative agency studioARTOHOLIC and directed by Natalie Cottee.
The 90-second launch film ‘After Dark’ takes a non-traditional approach to a traditional car category.
The campaign returns for its ninth year.
Sunny Saviours celebrates local Aussie heroes who have made a positive difference to their community.
'Taxation Relaxation’ is an Action for the Google Assistant which will put even the lightest sleepers into the deepest of siestas.
With COVID restrictions ruling out shooting in metropolitan Victoria, the 30-second TVC and 90-second online content was filmed in Brisbane.
“Sadly, there are a lot of Suzuki drivers out there who aren’t yet driving Suzuki’s."
The campaign, created in-conjunction with Humble Productions, has launched in time for Spring.
The agency was responsible for developing the brand strategy, tagline and identity.
