The TVC, told as a narrative, includes a series of perfectly imperfect vignettes of family life in a regional property.
Independent full-service marketing agency Barefruit Marketing has unveiled a creatively driven and heart-warming television commercial for Raine & Horne Ocean Shores, Brunswick Heads and Murwillumbah.
The TVC showcases R&H’s passion for real estate, by recognising the emotional importance of what other real estate agents often see as just bricks and mortar.
“We were struck by just how passionate the Raine & Horne team were and some of the lengths they go to to ease the buying and selling of homes," creative director Andy Pilkington says.
"People say that moving is one of the most stressful things in life but - aside from the packing - moving home represents a fresh start and the opportunity to take your best memories with you.”
The TVC, told as a narrative, includes a series of perfectly imperfect vignettes of family life in a regional property.
Scenes are cut to a female VO who reads out the family’s “rules” (based on the popular framed prints many have hanging in their homes).
As with real life, the rules don’t quite match the charming action we capture.
The story completes with the viewer realising the vignettes are all memories these sellers will take with them to the next house.
The film was shot over one day in early February on location in the Byron Hinterland.
The result was a team effort from start to finish, with input and experience from Raine & Horne coupled with Barefruit’s in-house creatives.
Barefruit employed a film director, camera and lighting team from Sydney and in the Northern Rivers, including strategy director and creative director Andy Pilkington who drafted the TV script.
“It was major project for Barefruit Marketing - the team pulled it together, all in under three months, without any major setbacks," Barefruit Marketing co-founder and head harvester Evan Harding says.
"We are really proud of the end result – it is one of our biggest productions yet."
The style of the ad is beautifully messy, and it delights in muddy children and dogs, bubbling casseroles and imperfect interiors.
The aesthetic and colour grade highlight the dust, dirt and atmosphere rather than hide it.
All shots were taken to give a sense of being part of the modern family, which was cast from a mixed group of talent, all from the Northern Rivers.
"We are so proud of working with the team at Barefruit and their suppliers, they have produced one of the best all time real estate campaigns for us," Raine & Horne Ocean Shores, Brunswick Heads and Murwillumbah licensee and principal Julie-Ann Manahan says.
"We can’t wait for it to air.”
The television commercial will air on regional NSW stations from today and will be supported by a fully integrated campaigns including press, outdoor and online.
