The campaign, created by The Monkeys, sees the return of Sammy and a new ally Ruby working together to protect Arlo the koala's home.
To demonstrate every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas.
Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he discovers a new threat to koala Arlo's safety.
Joining forces with a new ally, Ruby, the kids create signs to mark out a safe sanctuary for the koalas.
Once again enlisting the help of Revolver director Gary Freedman, the campaign film will be supported by out-of-home advertising, social and online assets.
“Nothing matters more than the feeling of security you get from your home. In our latest campaign we continued the story of Sammy as he tries to help safeguard koala homes that are under threat," The Monkeys creative director Barbara Humphries says.
“The campaign is designed to demonstrate our understanding that there is more to a home than it being just the bricks and mortar we live within.”
The ‘Every Home Is Worth Protecting’ campaign has contributed to NRMA Insurance becoming the third strongest brand in Australia and strongest insurance brand in the world, based on Brand Finance’s reputable Brand Strength Index.
The campaign also won a Gold Effie last year, and this month has just been awarded a Gold Tangram for Effectiveness.
“The Koala work has been incredibly effective for our brand and business," IAG chief marketing officer Brent Smart says.
"We resisted the temptation for a shiny new creative idea and have doubled down on our commitment to this as a long idea that will keep building our brand.”
NRMA Insurance is continuing its partnerships with Conservation Volunteers Australia & Port Macquarie Koala Hospital.
Credits
Client: NRMA Insurance
Brent Smart: Chief Marketing Officer
Sally Kiernan: Director, Brand Marketing
Zara Curtis: Director, Content & Customer Engagement
Caroline Hugall: Director, Group Brand Strategy
Luke Farrell: Director, Marketing Operations
Sam McGown: Creative & Innovation Lead
Danielle Picker: Creative & Innovation Specialist
Creative Agency: The Monkeys, part of Accenture Interactive
Group CEO and Co-Founder: Mark Green
Managing Director: Matt Michael
Group Chief Creative Officer and Co-Founder: Scott Nowell
Creative Directors: Barbara Humphries & Benn Sutton
Creatives: Benn Sutton, Barbara Humphries, Katie Kidd & Brett Edwards
Head of Production/Senior Producer: Penny Brown
Senior Integrated Producer: Tanith Williamson
Chief Strategy Officer: Fabio Buresti
Head of Planning: Hugh Munro
Planner: Joseph Harris
Business Director: Kezia Quinn
Senior Content Manager: Sophie Finckh
Production Company: Revolver/Will O’Rourke
Director: Gary Freedman
MD/Co-Owner: Michael Ritchie
EP/Partner: Pip Smart
Producer: Caroline Kruck
DoP: Simon Duggan
Production Design: Arabella Lockhart
ARC
Editor: Jack Hutchings & Lucas Baynes
EP: Daniel Fry
Post House: Fin Design and Effects
Post Flame Artist: Justin Bromley
Post Producer: Emily Newbould
Colourist: Billy Wychgel
Music Composition and Sound Post: Sonar Music
Sonar Music Executive Producer: Sophie Haydon
Sonar Music Producer: Haylee Poppi
Photographer: Derek Henderson
Photographer Assistant: David Deas
Producer: Adam Watson
Retouching: Cream Electric Art
Retoucher: Pieter Owen
