Campaigns

The International Koala Centre of Excellence rebrands as Koala Life

Branding design agency Principals has created a new brand, positioning and strategy for the koala centre.

Cocogun and The Glue Society launch the world’s first supermarket ‘Selling Human Beings’

All funds raised from Human Mart will be donated to Anti-Slavery Australia in support of victims and survivors of slavery.

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Australian Museum encourages Sydneysiders to ask 'Why?'

The campaign was created in collaboration with SomeOne and VCCP.

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‘You can’t resist the call of Smith’s’ via Clemenger BBDO Sydney

Smith’s launches new brand positioning.

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St Hugo and Daniel Ricciardo launch ‘DR3’ campaign via Emotive

The Australian Formula One superstar has created a limited edition series of fine wines with the Pernod Ricard Winemakers brand.

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The Garvan Institute of Medical Research partners with BWM dentsu for first nationwide campaign

The work is entirely pro-bono and includes strategy, creative, media, PR and support from the media partners.

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The Brand Agency enlists young WA artists to encourage young people to vote

Following a public call-out, the artists were chosen for diversity in their artwork style, backgrounds and location, with many of them also being first-time voters.

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Barefruit Marketing teams up with Raine & Horne

The TVC, told as a narrative, includes a series of perfectly imperfect vignettes of family life in a regional property.

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TAB spotlights women in racing with #NotOneDay via M&C Saatchi

A 15-second launch film supported by press, digital, social, retail media and DOOH.

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Brisbane welcomes back interstate visitors via VMLY&R

The TVC is fronted by Aria award winning singer/songwriter, Megan Washington.

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Domain shows how Australians are reimagining where they want to live

The campaign came to life in collaboration with Re, M&C Saatchi, and Brilliant Films.

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Global Women asks for the 'Motherhood Penalty' to be dropped

The campaign, created by Saatchi & Saatchi NZ, highlights that mothers earn 12.5% less than fathers of the same age and education over the course of their career.

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Athena shows why its the 'Perfect Match' for home loan customers via The Royals

The campaign consists of three TV spots and charts the journey of a contestant trying to choose between Athena and Beep Bank – a traditional mortgage lender.

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NRMA Insurance releases next iteration of 'Every Home Is Worth Protecting'

The campaign, created by The Monkeys, sees the return of Sammy and a new ally Ruby working together to protect Arlo the koala's home.

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Foodland launches mighty South Australian campaign via KWP!

The new campaign showcases the next generation of Foodland family members from 38 families including South Australian icons like San Remo, Kytons Bakery and Paris Creek Farms.

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Sportsbet brings back Elite Average Games with Gary Flynn

Developed by Sportsbet's in-house team, in collaboration with production partner Palomina, the latest campaign features six new sporting events and locations.

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QUT celebrates women in STEM via BCM

The campaign highlights unconscious personal biases with messages such as ‘Picture a scientist. Did you picture a man?’.

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Compare the Market returns with Meerkat Mondays

It's the brand's first major creative work in 12 months.

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