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The Australian Formula One superstar has created a limited edition series of fine wines with the Pernod Ricard Winemakers brand.
The work is entirely pro-bono and includes strategy, creative, media, PR and support from the media partners.
Following a public call-out, the artists were chosen for diversity in their artwork style, backgrounds and location, with many of them also being first-time voters.
The TVC, told as a narrative, includes a series of perfectly imperfect vignettes of family life in a regional property.
A 15-second launch film supported by press, digital, social, retail media and DOOH.
The TVC is fronted by Aria award winning singer/songwriter, Megan Washington.
The campaign came to life in collaboration with Re, M&C Saatchi, and Brilliant Films.
The campaign, created by Saatchi & Saatchi NZ, highlights that mothers earn 12.5% less than fathers of the same age and education over the course of their career.
The campaign consists of three TV spots and charts the journey of a contestant trying to choose between Athena and Beep Bank – a traditional mortgage lender.
The campaign, created by The Monkeys, sees the return of Sammy and a new ally Ruby working together to protect Arlo the koala's home.
The new campaign showcases the next generation of Foodland family members from 38 families including South Australian icons like San Remo, Kytons Bakery and Paris Creek Farms.
Developed by Sportsbet's in-house team, in collaboration with production partner Palomina, the latest campaign features six new sporting events and locations.
The campaign highlights unconscious personal biases with messages such as ‘Picture a scientist. Did you picture a man?’.
It's the brand's first major creative work in 12 months.
“We didn’t want to just tell people to be happy, we wanted the ads themselves to make people feel good.”
The agency was appointed to develop the refreshed brand architecture, messaging and accompanying B2B campaign following a competitive pitch.
Integrated campaign launches across TV, online video, digital, social, outdoor and PR.
The little things mums do every day go largely unnoticed.