Rosie Baker

Richard Oppy will lead the marketing function in the interim following Peter McLoughlin's exit.

Kellogg is launching a Special K sub-brand and supercharging it with superfoods to tap into Australian...

Harold Mitchell has slammed an ad run by the Adelaide Advertiser as “misleading” in the way it compares...

IPG Mediabrands' live marketing shop is extending its reach with new hires, new services and a Brisbane...

Native is the saviour of advertising according to some, but to others, like HBO funnyman John Oliver,...

Mi9 CEO Mark Britt is leaving as part of a major restructure of senior management by parent company Nine...

P&G is to cut up to 100 brands from its global portfolio as part of CEO AG Lafley's efforts to drive...

Previously anticipated increase in ad spend this year turns into an “unprecedented” decline, as Starcom...

Every brand needs a personality, and Virgin Australia aspires to be like Jackman – he’s got integrity,...

It’s unacceptable that 50 years after Wanamaker said half of all marketing spend is wasted, it's still...

There is no perfect algorithm, said Netflix head of insight Tim Donza. Its success is blending the...

Behind the reams of numbers and data Jawbone collects about sleep, fitness and consumption are personal...

Data needs to be applied strategically, not just algorithmically to get the best results for brands, but...

As the ABC looks to go beyond TV and Radio channels, it is extending its flagship app with Android and...

Understanding that behaviour, engagement and monetisation opportunities around media brands and content...