Rosie Baker

NEWSMAKER - Twitter refers to Adam Bain as Dick Costolo’s right-hand man. He’s the one tasked with...

The Australian Marketing Institute has named a new board, following the appointment of a new CEO earlier...

As it looks to take a bigger bite of brand budgets, Twitter is taking a unique approach to educating...

Maccas names former 20th Century Fox and Pizza Hut marketer Bronwyn Powell as senior director of...

There's a lot of talk around brands wanting to align with healthy lifestyles. But the mooted Health of...

New business directors get lauded but why isn't there a head of retention in agencies? Too much...

Optus is the first brand to build Facebook's trending news items into a native campaign with content...

Trade marketing campaign and new site aims to advertise Fairfax's digital advertising options to...

Warc study, based on awards won, aims to benchmark commercial creativity and reflect strategic...

Telstra creates digital shareable keepsakes as part of a NRL app campaign to celebrate the finals and...

As profit crashes 22% Myer sets sights on stronger branding and better marketing now that Clemenger is...

Digital expected to overtake print's share of total ad spend for the first time next year, according to...

Beauty brand flies in the face of P&G's global shift away from local brand ambassadors, by signing up a...

Procter & Gamble is once more on the hunt for someone to take over the top marketing and brand role in...

From tweet to complete – Twitter closes the loop between social content and commerce.