Rosie Baker

Latest News by Rosie Baker

Bundling is all the rage: Telstra plots ad burst from The Monkeys 10 years ago

Bundling is all the rage: Telstra plots ad burst from The Monkeys

As Telstra and Foxtel prepare to offer customers bundled deals of phone, internet and entertainment,...

Melbourne agencies dominate ADMA awards, Sean Cummins takes marketer of the year 10 years ago

Melbourne agencies dominate ADMA awards, Sean Cummins takes marketer of the year

ADMA’s awards jointly recognise creativity and effectiveness and Melbourne agencies including...

NBN in marketing strategy U-turn 10 years ago

NBN in marketing strategy U-turn

NBN thinks it has the biggest marketing challenge in the country. It's set to move away from functional...

Lenovo is about to dump $10m on marketing for Australian launch 10 years ago

Lenovo is about to dump $10m on marketing for Australian launch

Lenovo is using its Ashton Kutcher backed Yoga tablet as the basis of the Australian launch of its...

Are Coca-Cola’s coloured cans the next Share a Coke? 10 years ago

Are Coca-Cola’s coloured cans the next Share a Coke?

Coke is breaking all its own brand guidelines with the launch of six limited edition coloured cans in an...

Sportsbet shifts marketing spend from racing to sport 10 years ago

Sportsbet shifts marketing spend from racing to sport

Sportsbet has signed up as a sponsor of Big Bash coverage on Ten, while the network has signed Freddie...

Coke turns to NPD as sales fall, but new product is getting slammed 10 years ago

Coke turns to NPD as sales fall, but new product is getting slammed

Has Coca-Cola lost its sparkle? The drinks maker is moving beyond fizzy drinks to counter its flat...

Myer has unveiled first brand relaunch in a decade 10 years ago

Myer has unveiled first brand relaunch in a decade

Can Myer's new brand positioning 'Find Wonderful' by Clemenger BBDO Melbourne turn around the retailer’s...

King Content moves from content creation to paid native 10 years ago

King Content moves from content creation to paid native

As content marketing matures, the focus is shifting to delivering business outcomes, not just creating...

Marketers must stop “dithering” Goodby tells AANA crowd 10 years ago

Marketers must stop “dithering” Goodby tells AANA crowd

AANA Reset: Marketers' tenure is shortening and many don't have time to stall with lengthy pitch...

TBWA's Dru: Marketing and agencies should work closer with R&D 10 years ago

TBWA's Dru: Marketing and agencies should work closer with R&D

AANA Reset: Jean-Marie Dru, the founder of TBWA's disruption principle gives marketers some tips on...

ZenithOptimedia global boss: ‘We have to break free from advertising' 10 years ago

ZenithOptimedia global boss: ‘We have to break free from advertising'

AANA Reset: ZenithOptimedia global boss says the industry is still too obsessed by TV ads. Instead media...

Marketing leadership program launching to address skills gap 10 years ago

Marketing leadership program launching to address skills gap

Telstra CEO David Thodey is one of 40 business leaders, agency bosses and marketers stepping up to...

Tourism Australia CMO Nick Baker to step down 10 years ago

Tourism Australia CMO Nick Baker to step down

After seven years in the role, Tourism Australia's top marketer is off to pastures new.

Junk food brands use Facebook to skirt marketing to kids rules 10 years ago

Junk food brands use Facebook to skirt marketing to kids rules

Better regulations on marketing to children are needed, as current policy is too TV focused, claims...