Content Content Content. It's everywhere but how do brands monetise it? Consumers have a “unique connection” with media brands and content that they don't have with products, according to Ipsos MediaCT, which has introduced a new research tool to help understand audience behaviour, engagement and monetisation opportunities around content.
PLSme! has three measures that assess the depth and nature of the consumer journey with these brands called Pick Me!, Share Me! and Love Me!
According to Ipsos Pick Me! analyses the stand out factor and appeal of media and content brands.
Love Me! highlights consumer engagement and Share Me! uses the research to build monetisation strategies around social media, apps and subscriptions.
Ipsos MediaCT executive director Kirsten Riolo, said: “PLSme! is a world first research tool in that it brings together a multi-layered solution for media and content brands that have their own set of unique consumer behaviours.”
“It answers a real gap in the market, as there has been an absence in terms of taking research solutions which take into account all the information a marketer needs to improve brand appeal, connection and monetisation opportunities in one framework”.
The PLSme! tool is being rolled out globally and is being launched in Australia today at ADMA Forum.
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