Rosie Baker

Latest News by Rosie Baker

There are 10 things that make the difference between over and underperforming business 9 years ago

There are 10 things that make the difference between over and underperforming business

Millward Brown has identified 10 drivers of business growth related to the way businesses use and apply...

“Marketing is the absolute, fundamental growth driver' - The Marketing Academy 9 years ago

“Marketing is the absolute, fundamental growth driver' - The Marketing Academy

Marketing is the difference between a company thriving and failing, according to the founder of this...

Are you a future marketing leader? Nominations open 9 years ago

Are you a future marketing leader? Nominations open

The Marketing Academy yesterday celebrated the graduation of the first year of marketers through the...

MLA restructures marketing and promotes Andrew Howie 9 years ago

MLA restructures marketing and promotes Andrew Howie

Meat & Livestock Australia has restructured its marketing team as it looks to unify its message and...

NAB appoints CMO to replace de Castro 9 years ago

NAB appoints CMO to replace de Castro

National Australia Bank has appointed former McDonald's digital boss as CMO.

The Marketer: Lion, in the here and now 9 years ago

The Marketer: Lion, in the here and now

Matt Tapper is one of few marketers to move from the discipline to a leadership role. He talks to Rosie...

The Sell: Ikon brings the fight back 9 years ago

The Sell: Ikon brings the fight back

Whether Ikon is back from the dead or out of hibernation, it’s emerging from two tough years. Reborn as...

Nike promotes marketing director from within 9 years ago

Nike promotes marketing director from within

Nike has promoted Brant Hirst to marketing director for the Asia Pacific region.

In print: Sorrell's global digital ninja, Asia opportunities and creative stunts 9 years ago

In print: Sorrell's global digital ninja, Asia opportunities and creative stunts

In print this issue: Sir Martin Sorrell's global digital ninja Rob Norman talks all things digital,...

UM’s Colour your Summer cleans up, but misses out on MFA Grand Prix to Mindshare 9 years ago

UM’s Colour your Summer cleans up, but misses out on MFA Grand Prix to Mindshare

UM’s Colour Your Summer campaign for Coca-Cola took home three awards at the MFA Awards, but missed out...

Nine's Matt James to lead ZenithOptimedia as Ian Perrin steps down 9 years ago

Nine's Matt James to lead ZenithOptimedia as Ian Perrin steps down

ZenithOptimedia is the latest media agency to usher in new leadership as Ian Perrin steps down from the...

Spike in media pitches to drive down fees for media owners 9 years ago

Spike in media pitches to drive down fees for media owners

"There’s a little bit of herd mentality, when clients see others in their category, they follow. I’ve...

Nielsen's first full mobile ratings report reveals digital big hitters 9 years ago

Nielsen's first full mobile ratings report reveals digital big hitters

“This will provide a publisher with a picture of where they stand in the market for the first time. It...

The Marketer: Jim Beam marketer drinks to brand success 9 years ago

The Marketer: Jim Beam marketer drinks to brand success

There’s 200 years of history in Jim Beam. That’s seven generations of the Beam family. Rosie Baker talks...

Zombies take over Sydney Opera House in Walking Dead stunt 9 years ago

Zombies take over Sydney Opera House in Walking Dead stunt

A promo stunt ahead of the next series of The Walking Dead will see a herd of biters roaming Circular...