In the latest AdNews in print, Sir Martin Sorrell's global digital ninja, Rob Norman, talks all things digital and Lavender reveals its true colours, and gets deep about CX.
We also take a peek at the opportunities that lie in Asia, ask ECD's whether stunt applications really do catch their eye or if they're a waste of time. Publicis Mojo's Grant Rutherford also gets aggravated by the celebrity bandwagon in SmartArse.
In the news, we reveal Pacific Magazine's plan to put its money where its mouth is and promise advertisers their money back if print ads don't drive ROI, we have exclusive new numbers on SVOD viewing habits, plus a look at radio's programmatic plans.
Opinions see Sunita Gloster, the CEO of the AANA, troubled by Google CEO Maile Carnegie's view of how CEOs see marketing, and Bram Williams takes inspiration from Straight Outta Compton.
The Sell:
Lavender pulls back the curtain and reveals its new positioning.
“CX is a pervasive expression of where technology and marketing is heading.” WILL LAVENDER LAVENDER PAGE 12
Newsmaker: GroupM’s global chief digital officer on ad fraud, viewability, adblocking, mobile ad dollars and transparency.
“There is a new allocation of funds and a new value chain but it doesn’t sound instinctively sustainable to me.” ROB NORMAN GROUPM PAGE 14
Big Picture
Aussie marketers are being encouraged to look northward to Asia and get down amongst it.
“I got really annoyed at the Americans and the Brits saying ‘Asia is really, really important’ and then going back to their nice leather chair in London.” WAYNE ARNOLD LOWE PROFERRO PAGE 20
News
PacMags backs print, SVOD dents TV, and why one-size-fits-all doesn’t fit.
“Viewers are moving their quality time to VSOD; for advertisers this means eyeballs are moving to a space we can’t reach.” LUISA HOWARD ZENITHOPTIMEDIA PAGE 06
Creative Focus
Upping the ante on brave, creative job applications to score big.
“Fear is the great inhibitor. Fear of being judged, fear of appearing over-eager or just the standard fear of rejection.” LYNDON HALE ORCHARD PAGE 18
Creative Choice
Aussie Post delivers, Me Bank, eerie intrigue, racing, wine and energy.
“We have so little budget for this brand ad we’re going to get a school choir to do the music track for free.” ADRIAN GOLDTHORP IMAGINATION PAGE 24
60-second interview with Diane Everett, Coca-Cola.
“If I wasn’t doing this for a living, I would be a lotto-winning, home-renovating, family psychologist.” DIANE EVERETT COCA-COLA PAGE 28
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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