Rosie Baker

Latest News by Rosie Baker

ACCC raises concerns over Ten and Foxtel deal's impact on competition 9 years ago

ACCC raises concerns over Ten and Foxtel deal's impact on competition

The competition watchdog says it has concerns the proposed acquisition will lessen competition and has...

Google uses Brandcast to claim a bigger, more engaged audience than TV and win ad dollars 9 years ago

Google uses Brandcast to claim a bigger, more engaged audience than TV and win ad dollars

At its second annual TV upfronts-style event, Google rolled out a line-up of Google big wigs, top...

Google quiet on how much ‘Preferred’ inventory it has sold in year one 9 years ago

Google quiet on how much ‘Preferred’ inventory it has sold in year one

Google Preferred, the top 5% of premium inventory on YouTube was introduced a year ago. While in the US...

Ex-Telstra CMO Mark Buckman surfaces at Accenture London 9 years ago

Ex-Telstra CMO Mark Buckman surfaces at Accenture London

Former top telco marketer Mark Buckman has taken on a regional strategy role across Europe for the...

Go and be with marketers 9 years ago

Go and be with marketers

Some of Australia’s top marketers embarked on a knowledge exchange with some of the UK’s top people...

Facebook tests immersive mobile ads 9 years ago

Facebook tests immersive mobile ads

After debuting immersive advertising at Cannes earlier this year, it's now open to advertisers to test....

Tajer's Aussie brain drain 9 years ago

Tajer's Aussie brain drain

Since becoming head of IPG in New York, Henry Tajer has been plucking Australian talent for top roles,...

Pitching to solve problems is destroying the industry 9 years ago

Pitching to solve problems is destroying the industry

"A grave culture of pitching to solve relationship problems is driving what we do into the ground.” The...

Mat Baxter appointed global chief strategy and creative officer, Raeburn takes over 9 years ago

Mat Baxter appointed global chief strategy and creative officer, Raeburn takes over

After the breaking news yesterday, here’s what’s next for UM Australia and Mat Baxter in New York.

Ex-Soap MD Ross Raeburn tipped to succeed Baxter as UM CEO 9 years ago

Ex-Soap MD Ross Raeburn tipped to succeed Baxter as UM CEO

IPG Mediabrands is understood to have appointed former Soap MD as Mat Baxter's successor to lead UM.

MediaCom shores up leadership with Sydney MD and head of strategy 9 years ago

MediaCom shores up leadership with Sydney MD and head of strategy

No new CEO named yet, but MediaCom has strengthened its leadership team with two internal promotions.

Havas to launch Arena Media in Sydney, wins EA Games 9 years ago

Havas to launch Arena Media in Sydney, wins EA Games

Havas Media is to launch global agency brand Arena in Sydney as it expands its roster.

Leo Burnett wins Canon media from MediaCom without a pitch 9 years ago

Leo Burnett wins Canon media from MediaCom without a pitch

Canon has handed its media planning to creative agency Leo Burnett, as the creative agency builds its...

GroupM inks global deal with BuzzFeed 9 years ago

GroupM inks global deal with BuzzFeed

You won't believe the deal GroupM has signed. Clients will get preferential media rates on BuzzFeed as...

MFA Awards finalists 2015 announced 9 years ago

MFA Awards finalists 2015 announced

More than 60 entries have been shortlisted for this year's MFA Awards. Check out who made the cut this...