Rosie Baker

Latest News by Rosie Baker

Is future-gazing worth it? 9 years ago

Is future-gazing worth it?

With the rapid pace of change, can anyone rely on a 10-year plan anymore? Create the future, don’t try...

Behind Canon’s decision to move media to Leos: We want to build experiences, not buy ads 9 years ago

Behind Canon’s decision to move media to Leos: We want to build experiences, not buy ads

As of last week, Leo Burnett Sydney took over Canon’s $11 million media account. The brand is shifting...

Ebay creates pop-up innovation lab to test the future 9 years ago

Ebay creates pop-up innovation lab to test the future

Ebay is inviting people into its pop-up innovation lab to find out how people really respond to emerging...

ABC's Triple J slightly less powerful than ISIS – but only just 9 years ago

ABC's Triple J slightly less powerful than ISIS – but only just

The Australian Financial Review's annual Power List has placed Kerry Stokes and Murdoch on its 'covert...

Johnnie Walker's global campaign walks right by Australia 9 years ago

Johnnie Walker's global campaign walks right by Australia

Johnnie Walker is bringing joy to its global branding, but while it might be the biggest campaign in the...

Data is moving at warp speed, do you know what you're doing with it? 9 years ago

Data is moving at warp speed, do you know what you're doing with it?

Knowing how to bring insights and data to bear at the point of making marketing decisions is the...

Marketers mistake engagement for conversion, most track effectiveness wrongly 9 years ago

Marketers mistake engagement for conversion, most track effectiveness wrongly

"If marketers want to be taken seriously and have a bigger, stronger presence in the boardroom, they...

AMEX to increase marketing through mobile app 9 years ago

AMEX to increase marketing through mobile app

American Express is driving engagement with customers through its recently launched mobile-based loyalty...

Media rules back on agenda 9 years ago

Media rules back on agenda

Last week was a big week with Abbott ousted by his former comms minister, with some saying impacts to...

John Zeigler retires after 30 years with DDB 9 years ago

John Zeigler retires after 30 years with DDB

DDB's Zeigler is to retire and step down from leading the Asia business.

Big Picture: What’s it really like on the other side? 9 years ago

Big Picture: What’s it really like on the other side?

While marketers who move to the agency side or vice versa may be going over to the dark side, what might...

H&M skips agencies, tasks Elle magazine to create its first Aussie ad 9 years ago

H&M skips agencies, tasks Elle magazine to create its first Aussie ad

Global fashion brand turns to a publisher, not an ad agency, for its first local brand campaign.

New Zealand Media and Entertainment creates 24/7 combined newsroom 9 years ago

New Zealand Media and Entertainment creates 24/7 combined newsroom

The owner of the New Zealand Herald Sun is overhauling its newsroom operations to "set the publisher up...

WA adman Paul Yole to step down from The Brand Agency 9 years ago

WA adman Paul Yole to step down from The Brand Agency

Paul Yole, director of agency development at Perth-based shop The Brand Agency, which is currently...

Spill is on: Turnbull challenges Abbott and steps down as communicators minister 9 years ago

Spill is on: Turnbull challenges Abbott and steps down as communicators minister

The Communications Minister Malcolm Turnbull will challenge Prime Minster Tony Abbott for the leadership...