Rosie Baker

Latest News by Rosie Baker

Advertisers hit back at attack on self-regulation 8 years ago

Advertisers hit back at attack on self-regulation

Advertisers back self-regulation in the face of a report that claims advertisers are using 'sneaky...

Publicis' Levy radically modifies, turns model upside down 8 years ago

Publicis' Levy radically modifies, turns model upside down

Maurice Levy outlined fundamental changes: “Behind big ideas we want to bring a touch of magic – to...

Big Picture: Mad men, stonewalled women 8 years ago

Big Picture: Mad men, stonewalled women

More than 50 years beyond 'women's liberation' and the Mad Men era of advertising, women continue to...

Self-regulation attacked as responsible advertising codes dubbed a 'charade' 8 years ago

Self-regulation attacked as responsible advertising codes dubbed a 'charade'

Anti-obesity lobby group OPC calls for the end of self-regulation. Brands are being accused of...

Ten pledges better ad experience for online video, admits it made mistakes 8 years ago

Ten pledges better ad experience for online video, admits it made mistakes

Channel Ten is taking steps to improve the advertising and user experience on its TenPlay catch up...

Big, bold controversies 8 years ago

Big, bold controversies

Rosie Baker likes controversy and big ideas. We need more of both, she says, but Amazon's Nazi stunt in...

Marketing is stuck in a negative mindset and needs to change 8 years ago

Marketing is stuck in a negative mindset and needs to change

Marketing is stuck in a negative framework and consumers have lost faith in brands, which is why big...

We live in a bubble - let's burst it 9 years ago

We live in a bubble - let's burst it

Are young middle-class white males creating ads for their mirror images and are they just blowing...

Open letter from Leos: 'We have an issue and a lot of work to do' 9 years ago

Open letter from Leos: 'We have an issue and a lot of work to do'

"This is an industry-wide issue, but we have to tend to our own backyard. We acknowledge we [have] some...

Leo Burnett takes to Twitter to tackle diversity storm 9 years ago

Leo Burnett takes to Twitter to tackle diversity storm

After nearly a week of saying nothing, Leo Burnett Sydney has finally used Twitter to speak out about...

Down with direct: long live customer experience 9 years ago

Down with direct: long live customer experience

Has direct marketing had its day? Marketing is now moving into the customer experience era, but what...

Does Leo Burnett deserve the backlash over its all white male creative team? 9 years ago

Does Leo Burnett deserve the backlash over its all white male creative team?

Thanks to the photo of the all white male creative team it published yesterday, Leo Burnett is taking...

UnLtd: The industry needs to recognise it can help disadvantage 9 years ago

UnLtd: The industry needs to recognise it can help disadvantage

The AdNews Challenge is six days away. Now is a good time to meet Steve Taitoko the first CEO of UN LTD...

Dating site eHarmony has a little fun finding Bond's perfect girl 9 years ago

Dating site eHarmony has a little fun finding Bond's perfect girl

Spectre, the latest James Bond flick is released this week and brands are jumping on board. Look who has...

KPMG names innovation leader to help clients tackle disruption 9 years ago

KPMG names innovation leader to help clients tackle disruption

As one of the big four global consultancies, KPMG is looking for innovative ways to help clients...