Rosie Baker

Latest News by Rosie Baker

Innovation fails because of lack of process, not lack of ideas: NAB CEO 8 years ago

Innovation fails because of lack of process, not lack of ideas: NAB CEO

It’s time the 'lucky country' started regarding itself as the ‘creative country’ and regarding...

Look the part for the Olympics with McDonald's branded active wear 8 years ago

Look the part for the Olympics with McDonald's branded active wear

Continuing its irreverent and tongue in cheek Olympics activation, now Aussies can support the Olympic...

ARN locks in Kyle and Jackie O for five more years 8 years ago

ARN locks in Kyle and Jackie O for five more years

ARN’s Kiis1065 has signed Kyle and Jackie O for another five years as the faces and voices of its...

Saatchi's chairman suspended after claiming gender debate is ‘over’ 8 years ago

Saatchi's chairman suspended after claiming gender debate is ‘over’

Maurice Levy has cited a no-tolerance policy for behaviour not in line with its inclusion and diversity...

ABC boss Guthrie on ads, partnering with Netflix and diversity 8 years ago

ABC boss Guthrie on ads, partnering with Netflix and diversity

Michelle Guthrie’s first major speech since replacing Mark Scott outlined her thoughts on the ABC’s...

UM wins $54m Lion media account 8 years ago

UM wins $54m Lion media account

Lion has moved its $54m media account, dropping Bohemia in favour of IPG Mediabrands-owned UM.

Mat Baxter appointed global CEO of Initiative 8 years ago

Mat Baxter appointed global CEO of Initiative

Former UM Australia CEO will oversee the Initiative agency globally.

Twitter stock tumbles, do advertisers want what it's selling? 8 years ago

Twitter stock tumbles, do advertisers want what it's selling?

Twitter's second quarter results showed stagnant user numbers and slower than expected revenue growth....

Vodafone appoints GroupM to create Team Red unit 8 years ago

Vodafone appoints GroupM to create Team Red unit

GroupM will create the dedicated Team Red unit in Australia to bring the brand in line with the rest of...

Seven names Olympic ad partners, boosts reach with Twitter Amplify 8 years ago

Seven names Olympic ad partners, boosts reach with Twitter Amplify

Launch advertisers signed on with Seven include McDonald's, Qantas, Harvey Norman, Samsung, Woolworths...

M&C Saatchi brings PR into the fold, rebrands Bang PR 8 years ago

M&C Saatchi brings PR into the fold, rebrands Bang PR

M&C has unveiled its newly renamed PR agency Hidden Characters and a new philosophy to navigate the...

Ikon sues client for non-payment amid counter claims of 'dishonest conduct' 8 years ago

Ikon sues client for non-payment amid counter claims of 'dishonest conduct'

Media transparency could be flaring up again as Ikon is accused of 'misleading and dishonest' conduct by...

Havas posts profit growth, IPG beats expectations 8 years ago

Havas posts profit growth, IPG beats expectations

Havas,Interpublic Group and Publicis are all posting revenue growth of 3% for the first half of the year.

CEO Lee Leggett exits IPG's Initiative 8 years ago

CEO Lee Leggett exits IPG's Initiative

CEO of IPG-owned media agency Initiative, Lee Leggett, has left the top spot, AdNews understands.

Omnicom shake up as IPG poaches Leigh Terry for APAC role 8 years ago

Omnicom shake up as IPG poaches Leigh Terry for APAC role

Omnicom Australia CEO Leigh Terry will move to run the APAC region for IPG Mediabrands, while Peter...