Rosie Baker

Latest News by Rosie Baker

BBDO pulls scam Lion winning work, says agencies are like ‘street junkies’ for awards 8 years ago

BBDO pulls scam Lion winning work, says agencies are like ‘street junkies’ for awards

Scam work in Cannes is pulled by the BBDO after the client distances itself, while global BBDO CCO says...

Big six ad networks throw rivalry aside for global sustainability 8 years ago

Big six ad networks throw rivalry aside for global sustainability

In a rare showing of unity from the big six ad networks, CEOs of Havas, IPG, WPP, Publicis, Omnicom were...

Would an awards for bad marketing encourage better work? 8 years ago

Would an awards for bad marketing encourage better work?

Airbnb’s CMO Jonathan Mildenhall suggested an advertising equivalent of the Raspberry’s, which hand out...

Unilever: The future of marketing is individuals, influencers and impact 8 years ago

Unilever: The future of marketing is individuals, influencers and impact

Cannes: Keith Weed, CMO of Unilever, boiled down the formula for successful marketing into three things...

Iggy Pop at Cannes: Ad guys are like voodoo priests 8 years ago

Iggy Pop at Cannes: Ad guys are like voodoo priests

“I like beautiful things … I like extreme things … I’m fascinated by advertising.” Iggy Pop, who is 69...

Behind Y&R NZ’s Grand Prix winning McWhopper is a transformed agency 8 years ago

Behind Y&R NZ’s Grand Prix winning McWhopper is a transformed agency

Y&R New Zealand’s globally famous and Lions Grand Prix-winning idea to bring McDonald’s and Burger King...

Hegarty in Cannes - Brands should be more profound 8 years ago

Hegarty in Cannes - Brands should be more profound

Not every campaign can change the world, but BBH founder and industry icon Sir John Hegarty says brands...

Unilever breaks brand norms – abandons stereotypes 8 years ago

Unilever breaks brand norms – abandons stereotypes

“Engagement and awareness goes through the roof when there is a more progressive portrayal of women in...

Will Smith: Smoke and mirrors in marketing are over 8 years ago

Will Smith: Smoke and mirrors in marketing are over

Cannes: Hollywood star Will Smith talks like a marketer - "You have to trust that having a deeper...

Cannes: Leos and Saatchi & Saatchi take first Aussie Gold 8 years ago

Cannes: Leos and Saatchi & Saatchi take first Aussie Gold

Direct, Promo & Activation, Radio, Press and the Glass Lion have been awarded with Australia taking 14...

Cannes: VR will democratise human experience  8 years ago

Cannes: VR will democratise human experience 

Samsung is working with Vice and Within to bring virtual reality to the masses and they believe it's the...

Cannes: Wallflowers at the orgy 8 years ago

Cannes: Wallflowers at the orgy

"Working as a journalist is like being the wallflower at the orgy. Everyone is having a marvellous...

Scam work at Cannes - “a madness of our own creation” 8 years ago

Scam work at Cannes - “a madness of our own creation”

Scam and block voting will again be a topic of conversation at Cannes Lions. It appears the industry has...

ANA report is damning for all, but it’s just the start 8 years ago

ANA report is damning for all, but it’s just the start

The ANA report on media transparency in the US has big implications for the industry here, Rosie Baker...

AdNews in print: Agencies and responsible gambling; All roads lead to Cannes 8 years ago

AdNews in print: Agencies and responsible gambling; All roads lead to Cannes

What's in print this issue: Gambling in advertising is growing, but what lies in its wake? And, how the...