Rosie Baker

Latest News by Rosie Baker

PwC: lack of diversity is a drag on media industry growth 8 years ago

PwC: lack of diversity is a drag on media industry growth

PwC has mapped out where most people in media live and the Bondi Hipster stereotype is rife. However,...

PwC: Ad market to reach $18.7bn by 2020 but growth is low 8 years ago

PwC: Ad market to reach $18.7bn by 2020 but growth is low

Adspend is set to rise 4.7% annually over the next five years reaching $18.7bn by 2020, according to the...

'For a long time our main aim was survival.' Clemenger: 70 and not out 8 years ago

'For a long time our main aim was survival.' Clemenger: 70 and not out

Having evolved on an upward trajectory for the good part of a century, Clemenger BBDO isn’t about to...

Watch: Mark Ritson slays digital video as a 'tsunami of horsesh*t' 8 years ago

Watch: Mark Ritson slays digital video as a 'tsunami of horsesh*t'

Watch Mark Ritson's AANA talk The Death of the Traditional/ Digital Divide where he challenges 'weak and...

VCCP unveils global rebrand, talks up challenger position 8 years ago

VCCP unveils global rebrand, talks up challenger position

VCCP is rebranding with a new global brand identity to better articulate its positioning as a...

Who will last the distance? 8 years ago

Who will last the distance?

While septuagenarian Clems marks an impressive milestone, industry perception is largely negative, so...

Clemenger turns 70: We don’t want to be Ubered 8 years ago

Clemenger turns 70: We don’t want to be Ubered

Clemenger is the granddaddy of Australian advertising, but it’s not resting on its reputation. AdNews...

Richard Branson: Best businesses are born out of frustration 8 years ago

Richard Branson: Best businesses are born out of frustration

Richard Branson was in Sydney this week talking about risk, leadership and ribbing the competition....

Self-regulate or suffer the consequences 8 years ago

Self-regulate or suffer the consequences

"It’s either self-regulate or be regulated."

Media Reform: Why buy the cow when you can get the milk for free? 8 years ago

Media Reform: Why buy the cow when you can get the milk for free?

A robust debate around the impact of proposed media reforms erupted at the Media Summit, with the...

VCCP buys San Fran shop to form challenger network 8 years ago

VCCP buys San Fran shop to form challenger network

VCCP has acquired San Francisco based Muhtayzik Hoffer as it looks to expand its network to the US.

Myer and eBay launch virtual reality store 8 years ago

Myer and eBay launch virtual reality store

Myer and eBay have teamed up to launch what they are claiming is the worlds first virtual reality...

Pandora marketing director exits amid separate claims of corporate bullying 8 years ago

Pandora marketing director exits amid separate claims of corporate bullying

Pandora has refuted claims of corporate bullying and having a 'toxic' environment in New Zealand,...

OMD: ‘We didn’t promise anything crazy’ for Coles 8 years ago

OMD: ‘We didn’t promise anything crazy’ for Coles

OMD CEO Peter Horgan is adamant the agency didn’t "buy the business", despite industry spec about rate...

Telstra's Adam Good surfaces as Dentsu APAC digital chief 8 years ago

Telstra's Adam Good surfaces as Dentsu APAC digital chief

Adam Good, former director of digital media and content at Telstra, has resurfaced as APAC chief digital...