Vodafone has appointed WPP's GroupM to handle its media business as part of a global realignment that will see the dedicated Team Red unit set up in this market.
The move puts the Australian business in line with the bespoke solution as it is everywhere else globally. The win will be a boon for GroupM locally.
The realignment will be complete by October 2016 and is designed to “support its brand transformation".
Bohemia, which has held the account for four years, was put on alert earlier this month, as revealed by AdNews.
Bohemia founder and CEO Brett Dawson says: “We are very proud of Bohemia’s significant contribution to driving re-appraisal of the Vodafone brand in Australia. We have partnered with Vodafone for more than four years, through the company’s turnaround. We have thrived on this challenge and our work has delivered demonstrable results, achieving both local and global recognition. I would like to take this opportunity to thank the Bohemia team for its passion and dedication, the Vodafone team for its trust, and the numerous media partners who have helped us output this work along the way.”
Vodafone CMO Loo Fun Chee thanked Bohemia for its work over the last four years including the recent network demonstration partnerships with Nova, Channel 7 and Prime.
“We saw an opportunity to leverage WPP GroupM Media’s solid understanding of our global business as we enter this exciting new period of growth. We look forward to working with fellow WPP GroupM agency in the future,” she says.
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