Rosie Baker

Latest News by Rosie Baker

Industry Profile: Leo Burnett head of connect strategy, Emily Taylor 8 years ago

Industry Profile: Leo Burnett head of connect strategy, Emily Taylor

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad...

Heineken's top marketer to exit for international role 8 years ago

Heineken's top marketer to exit for international role

Heineken is shaking up its marketing function in Australia with Nada Steel reclaiming the top role.

Top PepsiCo exec gives agencies tough love on lack on diversity and obsession with TV ads 8 years ago

Top PepsiCo exec gives agencies tough love on lack on diversity and obsession with TV ads

“I’m sick and tired of being greeted by a sea of white straight men,” says Brad Jakeman. He thinks...

Advertisers must drive transparency; long-awaited guidelines revealed 8 years ago

Advertisers must drive transparency; long-awaited guidelines revealed

In a new set of media guidelines issued today, the ANAA has firmly put the spotlight back on the...

Brands jump on #SmashedAvo gate 8 years ago

Brands jump on #SmashedAvo gate

Bernard Salt cast fear into the heart of avocado-eating hipsters nationwide with his critique that $22...

Melbourne rises up global creativity list, Sydney falls 8 years ago

Melbourne rises up global creativity list, Sydney falls

Sydney is losing its creative firepower, according to the latest Cannes Lions Global Creativity Report...

Speed and shareability make journalism radioactive: Aly's Olle Lecture 8 years ago

Speed and shareability make journalism radioactive: Aly's Olle Lecture

The rules of journalism have been rewritten, Waleed Aly said at the Andrew Olle Lecture. The hunt for...

Only half of Australian marketers use attribution modelling 8 years ago

Only half of Australian marketers use attribution modelling

Agencies and marketers still need more help in applying attribution models, understanding viewability...

Roy Morgan ups the ante on digital accountability 8 years ago

Roy Morgan ups the ante on digital accountability

Roy Morgan has introduced a suite of cross platform measurement tools it says offer advertisers enhanced...

Anne Parsons first woman honoured by MFA Hall of Fame 8 years ago

Anne Parsons first woman honoured by MFA Hall of Fame

Anne Parsons is one of the enduring figures of the Australian media industry. Now living in Paris and...

Facebook's chief creative Rebecca Carrasco exits after less than a year 8 years ago

Facebook's chief creative Rebecca Carrasco exits after less than a year

The Clemenger CD left for Facebook last year to lead its in-house agency Creative Shop. Her departure...

M&C Saatchi creates virtual reality storybook for CommBank 8 years ago

M&C Saatchi creates virtual reality storybook for CommBank

The Teleporter Adventures aims to help children learn financial literacy through the story of Sammy the...

What agencies want from the radio industry and how to make ads more creative 8 years ago

What agencies want from the radio industry and how to make ads more creative

A panel of media agency execs shed light on the friction points and gaps in knowledge that are...

Media advisor Brett Savill to replace Julie Flynn as Free TV CEO 8 years ago

Media advisor Brett Savill to replace Julie Flynn as Free TV CEO

Free TV has named media advisor Brett Savill as its new CEO. Savill replaces Julie Flynn who stepped...

Hamish and Andy reveal their secret to a successful show 8 years ago

Hamish and Andy reveal their secret to a successful show

Hamish and Andy’s return to the airwaves last year cost Southern Cross Austero millions of dollars....