Rosie Baker

Latest News by Rosie Baker

Aussie ad market contributes less to economy than in Canada and Europe 7 years ago

Aussie ad market contributes less to economy than in Canada and Europe

The Australian ad market contributes nearly $60bn to the economy, according to a new report. It's more...

Virgin Mobile CEO David Scribner exits for Sensis role 7 years ago

Virgin Mobile CEO David Scribner exits for Sensis role

Former marketing and CEO or Virgin Mobile is leaving the telco to take on a role leading the directories...

MLA's bold ad shows marketing with purpose 7 years ago

MLA's bold ad shows marketing with purpose

MLA's non-Australia Day ad reminds us that advertising can have a higher purpose, says AdNews editor...

PayPal creates head of brand role, hires Allianz marketing boss 7 years ago

PayPal creates head of brand role, hires Allianz marketing boss

Former Allianz marketing boss takes on new role at PayPal to lead brand growth.

Call for global ban on alcohol ads in sport and end to self-regulation 7 years ago

Call for global ban on alcohol ads in sport and end to self-regulation

Self regulation and advertising loopholes that allow alcohol brands to advertise during live sports are...

Initiative signals more creative direction with new leadership appointment 7 years ago

Initiative signals more creative direction with new leadership appointment

Former Ensemble and Ten Generate creative Michael Stanford will take on the newly created chief creative...

Snapchat refutes claims it misrepresented metrics ahead of IPO 7 years ago

Snapchat refutes claims it misrepresented metrics ahead of IPO

A lawsuit filed by a former employee could derail Snap Inc's $25 billion IPO.

Mindshare wins Quick Service Restaurants from Bohemia 8 years ago

Mindshare wins Quick Service Restaurants from Bohemia

The Quick Service Restaurant account, which includes Red Rooster, Oporto and Chicken Treat, has been...

Clemenger overhauls grad scheme, looks beyond uni students 8 years ago

Clemenger overhauls grad scheme, looks beyond uni students

Clemenger Melbourne has rolled out a recruitment programme that looks for non-university grads that are...

It's nearly the end of the year, let’s discuss 8 years ago

It's nearly the end of the year, let’s discuss

This year has been a shocker in many ways. Many will be happy to see the back of it and usher in a new...

Maurice Levy’s end of year message is as kooky as ever and full of Easter eggs about his successor 8 years ago

Maurice Levy’s end of year message is as kooky as ever and full of Easter eggs about his successor

Who will be sitting in Levy’s office next year? The Publicis Group CEO’s annual video has some sneaky...

Howcroft: 'PwC will operate on a different level to ad agencies' 8 years ago

Howcroft: 'PwC will operate on a different level to ad agencies'

Russel Howcroft leaving Channel Ten to join PwC as chief creative officer will likely stir up the debate...

Murdoch's $19bn move on Sky 8 years ago

Murdoch's $19bn move on Sky

Rupert Murdoch has made a move to take over European broadcaster Sky, five years after a previous failed...

Facebook reveals more metrics mistakes and updates 8 years ago

Facebook reveals more metrics mistakes and updates

Following its admission of metrics misreporting last month Facebook is rolling out further updates to...

Woolies wins court battle against claims of wrongdoing 8 years ago

Woolies wins court battle against claims of wrongdoing

The case brought against Woolworths by the ACCC has been dismissed with the court ruling it did no wrong...