Outdoor media specialist oOh!media has partnered with Greater Bank to recognise and thank local heroes across NSW for their kindness and generosity during the COVID-19 crisis.
Greater Bank customers and members of the wider community are being urged to nominate people who are going above and beyond to support others, including ICU nurses or local café owners.
The localised messages of thanks will then be amplified on 30 oOh! large format billboards across Newcastle and the Hunter Valley, Central Coast, New England and the Illawarra regions.
“As a public space medium we wanted to recognise those people showing empathy and compassion during this challenging time and profile them as heroes among their local communities,” says oOh!media’s chief customer officer, David Scribner.
“Greater Bank was a natural partner for this campaign, with the customer-owned bank playing a key role in supporting local people and businesses in each region.”
Greater Bank Head of Marketing and Customer Experience, Matthew Hingston, says we've all witnessed incredible acts of generosity and support in our communities over the past four weeks as we all come together to support each other.
“This campaign is a simple way for us to literally put up in lights those people who have conducted some incredibly important feats, which otherwise would have gone unnoticed by the wider community.," he says.
Those wishing to call out a local hero are encouraged to visit Greater Bank’s Facebook page and comment on their post in 10 words or less who they would like to thank, along with their name and suburb.
The campaign will go live this week.
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