AdNews Newsletter
The team was chosen against a strong field, including finalists Bonds, Cashrewards and Tourism Australia.
“This is recognition that I would never, in my wildest dreams, have imagined.”
The award was presented at a long lunch at the SCG.
“This campaign flipped traditional advertising on its head."
The awards, with Samsung Ads as presenting partner, were judged by CMOs and senior marketers.
The campaign was spearheaded by The Monkeys, part of Accenture Song.
This is the second consecutive win for the independent agency.
"The advertising landscape is so vast that one size does not fit all, so navigating through different...
Due diligence continues.
Challenging economic conditions.
Total television drops 9% in the December half.
"A couple of the most exciting creatives in the country."
Almost half (46%) of 18–24-year-olds nominated social media as their main source of news, up from 28% in...
300 attendees from 68 agencies.
Led by group director Kathryn Weatherlake.