Are Media has introduced digital marketplaces for The Australian Women’s Weekly and Home Beautiful brands.
The Australian Women’s Weekly marketplace has a strong focus on fashion, accessories, jewellery, shoes, homewares and gifts; while the key product categories in the Home Beautiful marketplace include home décor, kitchen, bed and bath, dining, and prints and art.
The research for the new Home Beautiful marketplace found that 77% of the brand’s customers were interested in buying from it, 86% were focused on purchasing homewares and home décor, and 85% said they would spend up to $150.
Are Media CEO Jane Huxley said no one understands Australian women better than Are Media.
"Through our stable of 32 brands, we connect to nine in 10 women in Australia every year. They trust our brands and have a close connection to them," she said.
"We have always played a role in informing and inspiring people, so why wouldn't we go one step further by inspiring an action and igniting intention to buy? It’s a very natural evolution of the role that magazines and content have always played."
Huxley said that the The Australian Women’s Weekly and Home Beautiful digital marketplaces are an important part of Are Media’s broader content commerce strategy, which also takes in affiliate marketing and lead generation partners.
"They are brands that our customers have trusted to recommend products for decades. It makes perfect sense that they directly connect consumers to the products and services they want to buy," she said.
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