Vizeum's Melbourne office has taken the circa $7 million World Vision media account from UM, also beating out Omnicom's PHD in the process.
The pitch was called for back in November, with the incumbent UM learning the account could be on the move, although it was invited into the pitch process.
A final three of UM, Dentsu Aegis' Vizeum, and PHD was quickly firmed up.
AdNews understands UM Melbourne was informed that it would not be retaining the account shortly after it was called out for pitch, with the account realistically a two-horse race despite UM's invitation to the process.
A spokesperson from World Vision told AdNews that it is currently finalising the terms of the agreement with Vizeum but is looking forward to working with them in 2015.
“The media landscape is changing and so is World Vision’s organisational focus. As part of this, we recently underwent a media tender process,” a spokesperson said.
“World Vision’s current media agency, UM presented a competitive pitch as part of this process but unfortunately was not successful.
“Over the past six years World Vision and UM have enjoyed a fantastic working relationship and we thank them for their service.”
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