Dentsu Aegis media agency Vizeum has won the media business for movie giant Warner Bros.
The agency has picked up all the media buying, planning and strategy duties for Warner Home Entertainment.
The brief includes DVD's and home entertainment such as HBO and Warner TV, as well as games. It does not include Warner's Movie World theme park on the Gold Coast or Warner's general cinema releases.
Roberto Perez Antolin, group marketing director at Warner Bros Entertainment Group of Companies Australia said: “Vizeum not only delivered all the media agency prerequisites but showed how they could help move our business forward in an ever complex industry through their creativity and data solutions. Vizeum’s team, people and chemistry was right and they are an agency Warner Bros can work with in partnership beyond media.”
Vizeum Sydney business director Emily Bosler said the partnership would be a chance to show off innovation in the media space.
The agency has also recently won the Ella Bache cosmetics business and Domain.
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