Skincare brand, Ella Baché has appointed Vizeum to lead its communications strategy, media planning and buying.
The agency will work with a select number of media partners to drive sales of Ella Bache's skincare range as well promote its network of salons.
Pippa Hallas, CEO of Ella Baché Australia said: “We are pleased to appoint Vizeum and have been impressed with the experienced and strategic people we have encountered throughout the process.”
Nick Behr, managing director at Vizeum said the brand had achieved an iconic status.
“Ella Baché is an iconic brand, with a passionate team driving its success. We’re very excited to be partnering with a brand that delivers market leading innovation to the skin care category, and shares our vision in delivering future growth,” Behr said.
Ella Baché has a range of salon and at home products, along with a dedicated beauty therapy college which is almost 40 years old.
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