SYDNEY: World Vision has appointed Universal McCann to its media planning and buying business and Amnesia to its digital account.
Universal McCann beat out Starcom MediaVest in the final stage of a pitch involving five agencies to win the charity's media account.
“Throughout the pitching process Universal McCann showed superior understanding of the unique and important work that we do, and the types of media communication we require,” said World Vision’s acting head of marketing, Cameron Watson.
UM will implement a targeted, multi-channel communications strategy, promoting the work World Vision is doing to improve the conditions of health, water, sanitation and environmental practices within poor communities. CHE handles World Vision’s creative work and is currently developing Christmas campaigns for the charity.
UM CEO Henry Tajer said the agency would work on “further improving the brand identity of World Vision and inspire the public to contribute to the great work they do in fighting poverty”.
A World Vision spokesperson also confirmed that digital agency Amnesia had been appointed to its marketing roster.
“Obviously with Amnesia's expertise, they will be looking at new and exciting opportunities within the digital space that will benefit World Vision,” she said.
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