BMF wants you to step away from the traditional and embrace inventive crumpet toppings.
Tip Top is rolling out a new campaign celebrating its spongy, holey, Golden crumpets.
From creative agency BMF, 'Unleash Your Crumpet' encourages Australians to dream bigger with their topping choices.
The 30-second stop-motion animated spot features the son of two jam-topped crumpet parents moving away from tradition and topping himself with avocado, bacon and tomatoes.
Tip Top head of marketing and innovation Graeme Cutler says: “Increasing purchase frequency of Golden crumpets represents a serious growth opportunity, and will be brought to life through this not so serious, but joyous and highly engaging campaign.”
Aiming to drive the sale of crumpets, BMF wanted to tell the story of a crumpet that dreamt of more; more than just butter, jam, and honey.
BMF ECD Cam Blackley says: “We just hope people can accept that in 2017 a Crumpet should be free to wear what it likes.”
BMF worked with Revolver and Will O’Rourke in order to create a mini animated crumpet world. Each character was modelled from a real Golden crumpet using stop frame animation.
The multi-channel campaign includes TVC, digital, social and a Facebook app launching in the second campaign burst in September.
