The iconic Aussie bread brand gets a refresh with the launch of a new campaign.
George Weston Foods has launched a new campaign for one of its most iconic bread brands, Tip Top.
The new TV ad, titled ‘The Food Dance’, is a fresh take on the well-known ‘Good on ya mum!’ jingle, with the new campaign supporting a wider plan to modernise the masterbrand. Tip Top is also taking on a new look and design with its logo, packaging and point of sale-in-store.
The spot features playful children in the park, cartwheeling to the upbeat jingle, sandwich in hand.
GWF, marketing and innovation director, Graeme, Cutler says: “With a more energetic take on the famous jingle and a story that celebrates the joy Tip Top brings to Aussie families, I am excited about the future for Tip Top”.
Coinciding with the back to school period, the new campaign sees a new TV ad airing nationally across TV and digital platforms.
The wider campaign to modernise the brand is further being supported with retailer point of sale, digital, social and PR activity that will be rolled out across the year.
