Kids are strange, strange little characters. And Tip Top wants to help you celebrate their own unique amazingness.
The new brand campaign by BMF showcases the talents of George, Elyssa, Ariel and Soulus: a bunch of real kids with their own quirky skills, whether that is hula hooping with a chicken on their head or Kung Fu rollerskating. And Tip Top wants to help feed and encourage them.
As part of the campaign, parents are invited to celebrate their own kids' crazy skills by sharing a video on Instagram, Facebook or Twitter, using the hashtag #feedtheiramazingness. Every week Tip Top will award prizes for the best submission.
BMF creative director Justin Ruben said: “Kids have all these amazing abilities, like burping the
alphabet, hopping on one leg while singing or Kung Fu rollerskating.
“We wanted to highlight the way Tip Top The One brings out all this amazingness in children.”
For the campaign's OOH execution, Tip Top invited kids to draw themselves eating their favourite sandwiches at school.
The campaign also includes TV, digital, social media and content.
Credits:
Creative Agency: BMF
Executive Creative Director: Cam Blackley
Creative Director: Justin Ruben
Art Director: Dantie Van Der Merwe
Copywriter: David Fraser
Strategic Planner: David Warren
Group Account Director: Kura Tyerman
Account Director: Kelly Howard
Account Manager: Chris Hill
Agency Producer: Esta Lau
Designer: Matthew Hughes, James Tranter
Director: Amy Gebhardt
Producer: Fiona Pakes
Production Company: Exit Films
Post Production: Alt VFX
VFX Supervisor: NA
Editor: Dan Lee, The Butchery
Music: Lukas Farry, Sound Reservoir
Sound Production: Lukas Farry, Sound Reservoir
DoP: Jody Muston
Jo Cooper – Digital Production Director
Mark Ellis – Technical Director
Sam Power – Technical Lead
Mina Samandar – Digital Producer
James Blundell – Front end developer
Rachael Lounds – Integrated Project manager
