Fuzzles was brought to life by Oddstudios, the makers of ’Where the Wild Things’ and ’Mad Max Fury Road.
Tip Top is rolling out a fuzzy new campaign pushing the Thins bread range.
From BMF, the 30-second spot sees a young girl sharing her thins with her imaginary friend Fuzzles; a furry, pink bow-clad, ponytail-wearing creature straight out of David Bowie's Labyrinth.
Fuzzles was brought to life by Oddstudios, the makers of ’Where the Wild Things’ and ’Mad Max Fury Road.
Tip Top senior brand manager, Susan Tahmasian says that Thins are a “versatile addition” to the brand.
The campaign will run in Australia and New Zealand in TV, OOH, digital and social.
Credit List:
Client: George Weston Foods (Tip Top)
Marketing and Innovation Director: Graeme Cutler
Marketing Manager: Vanessa Kennedy
Senior Brand Manager: Susan Tahmasian
Digital Content Strategist: Jacinda Fermanis
Executive Creative Director: Cam Blackley
Creative Directors: Dantie Van Der Merwe, David Fraser
Creative Team: Stephanie Allen, Millicent Malcolm
Planning: Emily Field
Managing Director: Stephen McCardle
Group Account Director: Kura Tyerman
Senior Account Manager: Lauren Barnes
Account Executive: James Ricupito
Agency Producer: Tamara Kennon and Claire Seffrin
Production Company: Jungle
Director: Cate Stewart
EP: Nick Simkins
Producer: Sarah Nichols
Post Production: Blockhead VFX
Editor: James Ashbolt/ ARC Edit
Music & Sound Production: Rumble Studios
DOP: Crighton Bone
Creature: Odd Studios
Media Agency: Carat
