Priceline release a new campaign that positions it as the one-stop shop for women in Australia.
Priceline Pharmacy has released a new campaign that marks a change in direction for the brand.
The campaign positions Priceline as the shop for all a woman's needs, no matter her age.
The ad features a series of everyday scenes accompanied by short statements highlighting how Priceline is the destination for everything from the basics to the latest products, teamed with expert advice from pharmacists and beauty advisors.
“Priceline Pharmacy has a unique position in the market with our extensive range, affordable products, exclusive brands and personalised services across both health and beauty. There’s no place like Priceline and we are celebrating this point of difference and what makes our brand stand out from our competitors,” Priceline Pharmacy GM Tamalin Morton says.
Created by Ogilvy, the brand direction is being rolled out across stores, TV, cinema and print.
Ogilvy Melbourne executive creative director David Ponce de Leon says: "We wanted to amplify what Priceline Pharmacy is, a beauty and health destination for every Australian.”
