AdNews Newsletter
Chrissie Swan is the face of the campaign.
Accompanying the nationwide TVC is a light-hearted out-of-home campaign.
Festival of You is led by Ita Buttrose, Chrissie Swan, Tanya Hennessy, Sarah Jane Adams and Olivia Rogers.
Merv Hughes and the Misters are hoping to raise $1.5 million for Priceline's Sisterhood Foundation.
Priceline release a new campaign that positions it as the one-stop shop for women in Australia.