"It’s a real privilege to be trusted by them to create their new brand platform and campaign."
Dexus, one of Australasia's largest fully integrated real asset groups, has collaborated with The Hallway to create a new brand platform.
Dexus actively manages a high-quality Australian and New Zealand infrastructure and real estate portfolio valued at $53.4 billion. The brand platform launches with a campaign designed to build awareness of Dexus’s investment platform which includes funds management, asset management and development.
The brand campaign is designed to showcase Dexus's depth of experience, market leadership and dedication to delivering outperformance for investors, while enhancing customers and communities.
“Real assets are a cornerstone of long-term wealth creation and this campaign tells our story in a way that speaks to the changing investment landscape,” said Raechelle Inman, CMO at Dexus.
“The campaign is designed to remind investors of the breadth of opportunity across the Dexus platform. We have featured some of our most iconic assets across infrastructure, office, retail, industrial and healthcare to make what we do more tangible.”
The Hallway CEO Jules Hall said Dexus is an “incredibly dynamic” business.
“Having worked with them for seven years we’ve seen first hand how they’ve adapted and pivoted to become a real asset manager,” she said.
“That’s no mean feat for a business of their size and complexity. It’s a real privilege to be trusted by them to create their new brand platform and campaign.”
The campaign will roll out across TV, outdoor, digital and print media and will be supported by thought leadership content.
Credits:
Dexus
Chief Marketing Officer: Raechelle Inman
General Manager, Brand: Kylie McIntyre
Marketing Manager: Ellie McNamara
The Hallway
Creative direction: Simon Lee and Aldo Ferretto
Client lead: Libby Hams
Senior Integrated Producer: Michael Wilson
Production Company: MOFA
Director: Jae Morrison
Executive Producer: Llew Griffiths
Producer: Niko Aulich
DOP: Sherwin Akbarzadeh
Post House: 3P Studio
VFX Supervisor: Caleb De Leon
Executive Producer: Damion Tiernan
Sound mix and Music: Rumble
Photography Production: Photoplay Photography
Photographer: Romello Pereira
Producer: Ross Colebatch
Post Production: Ken Liu
