Music streaming service Spotify aims to attract more Australian students to its Premium for Students deal in first campaign by The Royals.
Spotify’s latest campaign promotes the latest Spotify Premium for Students deal in Australia.
Spotify appointed creative agency The Royals to fulfil a brief of using existing Spotify Premium for Students users to generate new traffic.
Existing students must get a student friend to also sign up to Spotify Premium for Students to earn a credit in the store.
If they wish to earn more items, they must sign up more friends.
The referral-based initiative is set to drive more traffic towards the Spotify Student Premium Store, stocked with everything students need to survive student life such as festival tickets and music merch.
“We sought a great new local partner to help us bring to life the compelling new Premium for Students proposition in the competitive Australian market this summer," Spotify’s marketing director for ANZ Serena Leith says.
The Royals managing partner Dan Beaumont adds, “As a relatively young creative company, we love working with innovative brands and modern clients and they don’t come more modern than Spotify – a global leader in its use of technology, data and content
We’re excited to be working with the team to build something unique for users and contribute to Spotify’s success story.”
Breaking this week, the campaign will be executed in CRM, digital and social.
