Accompanying the nationwide TVC is a light-hearted out-of-home campaign.
Acknowledging the challenging year we’ve all had, Priceline Pharmacy’s new spring campaign encourages Aussies to make the most of the new season.
Shot carefully around COVID restrictions and featuring voiceover from Priceline Pharmacy ambassador Chrissie Swan, the TVC campaign features upbeat moments with customers experiencing the things they love.
Accompanying the nationwide TVC is a light-hearted out-of-home campaign that leverages dynamic feed capabilities to speak to breadth of Priceline’s pharmacy offering.
QMS and oOh! Media’s large format outdoor billboards use live traffic data to display different tongue-in-cheek messages depending on the traffic conditions, while oOh! Media and Val Morgan’s smaller format sites display messages based on the day of the week.
“We wanted to acknowledge the inspiring resilience we’ve seen in our communities around the country throughout this immensely challenging year. 2020 has shown us that the enduring Australian spirit and good-humour in the face of adversity is alive and well," Priceline acting head of marketing Gabrielle Tully says.
"The ‘We’re for you’ campaign drives the message that Priceline Pharmacy, through its 470 stores, continually makes people feel like they matter.”
The campaign was created by Melboune creative agency Whippet.
“Priceline is a unique pharmacy retailer and has earned a loyalty in the hearts and minds of customers through shared values, not just price," Whippet founder and CEO Steve Stoner says.
"Hopefully this campaign goes a little way to show that Priceline Pharmacy understands what customers live for.”
Priceline’s ‘We’re for you’ spring campaign is now running, through TV, radio, out of home, digital, social and in 470+ stores.
Credits
Client – Priceline Pharmacy
Gabrielle Tully – Acting Head of Marketing
Sophie Genovesi – Brand and Media Manager
Agency – Whippet
Creative Director – Tod O’Reilly
Senior Art Director – Rebecca Williams
Copywriter – Oliver Ward
Senior Account Director – Lucy Yeo
Production Company – Two Tractors
Director – Clare Plueckhahn
DOP – Katie Milwright
Media – PhD Melbourne
