AdNews Newsletter
Voiced by dual Olympic gold medallist Cate Campbell.
It’s the creation of RMIT mixed reality artist Dr Troy Innocent, live arts collective one step at a time like this, and game developer Millipede.
The work was created by Bigfish.
The ads will broadcast on Catch Up TV, YouTube and social media, as well as out-of-home in and around football stadiums.
The integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.
The campaign idea had its genesis in 1975 when Brancott Estate planted the first sauvignon blanc vines in Marlborough, New Zealand.
To celebrate the completion of the tallest residential building in the Southern Hemisphere, musicians came together to perform a ‘Symphony in the Sky’.
Two 30 second TVCs titled ‘The Ring’ and ‘Impact’, feature the return of ‘The Beast’.
An interactive quiz determines readers' road trip personas.
The campaign was developed by Emotive.
“The design allows Illuminate Adelaide to flex and fill the spaces and communication challenges they face online, in print, on the street, and possibly across a notable building façade or two.”
The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
The campaign hero is a 30-second TVC.
The campaign planning and execution is managed by Bohemia.
The adverts are displayed on multiple billboards and digital screens in Brisbane from March until the end of April 2021.
Colgate ambassador Tayla Harris and AFL general manager of Women’s Football Nicole Livingstone were on hand for the launch.
The campaign stars Dame Valerie Adams.
The campaign launched with a 30-second spot for video on demand and YouTube pre-roll placements.
