The first episode sees Empire of the Sun and PNAU front-man Nick Littlemore, partner with foraging expert Diego Bonetto.
Outdoor brand Kathmandu and youth media publication Vice Australia are partnering to get people out in nature with “Out there with…”, a new content platform created by socially-led creative agency We Are Social that brings to life Kathmandu’s new brand purpose We’re Out There.
Exploring outdoor subcultures like foraging, dog walking, and Wim Hoffing, “Out there with…” aims to highlight the benefits of the outdoors on our mood, creativity, and overall wellbeing for younger audiences.
The first episode, launching today on Kathmandu’s and Vice Australia’s channels, sees Empire of the Sun, PNAU front-man and cultural icon Nick Littlemore, partner with foraging expert and eccentric guide Diego Bonetto, as they explore pine forests in southern NSW.
“We’re thrilled to team with Vice and We Are Social on this partnership,” Kathmandu chief customer officer Eva Barrett says.
“At Kathmandu we know that nature changes our brains for the better and we can’t wait to highlight just how many great subcultures there are in the outdoors.”
A set of photographs documenting the experience will also be released on Kathmandu’s owned channels through a range of lookbooks, social shopping assets, and educational content.
“Nothing is quite like discovering a place first-hand. And 'Out there' is a place,” We Are Social executive creative director Edu Pou says.
“Exploring specific outdoor subcultures, we aim to go beyond the expected and inspire our audience to start their own journeys.”
Credits
KATHMANDU:
Chief Customer Officer: Eva Barrett
Social Media Specialist: Alix Bidios
Digital Marketing Specialist: Phillippa Shipley
WE ARE SOCIAL:
Senior Account Director: Ben Mayor
Head of Production: Ainslee Littlemore
Executive Creative Director: Edu Pou
Copywriter: Ewan Harvey
Art Director: Mike Phillips
Senior Editor: Michele Danno
VICE AUSTRALIA:
Executive Producer: Anna Lawrence
Director / DOP: James Millynn
DOP: Simon Knox
Art Director: Sophia De Vries
Creative Project Manager: Charmaine Viscanyo
