AdNews Newsletter
Paper Stone Scissors partnered with City Parklands Brisbane to inject a new look and feel to the 10 year old festival.
Get together, over beers, to celebrate mates.
The game was played over 54,000 times in the first 24 hours.
From the first taste, the drinker is transported from a grocery checkout queue to a beach fantasy.
The campaign launched with an emotional content piece detailing Neale Daniher’s story.
The campaign was created by TBWA\Melbourne in partnership with Finch.
Cameron Munster, Josh Addo-Carr and Christian Welch star in the spots which celebrate the brand's support for Melbourne Storm.
The campaign launched with TVC, OOH and online.
The campaign launched across TV, digital and social channels in New Zealand.
"The idea was to position Rest as an active advocate and coach that helps members grow their super, no matter their income, work type, age or profile."
As creative partner on the project, Keep Left was tasked with building the brand from inception.
The campaign is being promoted across radio, outdoor, digital and social media until mid-July.
The campaign came together with Clemenger Group agencies, Clemenger BBDO Wellington and Colenso BBDO.
The campaign was created by Host/Havas.
“Together we created the ‘Master Common Sensei’, and he appears whenever danger is near, giving young workers the wisdom of common sense and 1000 toolbox talks.”
The 60-second and 30-second launch TVC spots were directed by Matt Devine at Revolver and sung by comedian Mark Bonanno.
The mockumentary-style campaign shows Aldi's competitors' employees shop at Aldi for the savings.
The Hyundai Electric Air Exhibition saw a branded blimp hover above a line-up of surfers in Newcastle.
