The campaign airs from 25 July on TV, online, OOH and social.
The latest instalment of Budget Direct’s Insurance Solved campaign, Evidence of Excellence, sees Sarge, Jacs and their four-legged side-kick, Chief down in the ‘evidence room’ at HQ.
The shelves are full of evidence from previous episodes, but it’s the hidden room at the back that leads Sarge to the most compelling evidence of all – proudly displaying that Budget Direct are the most award-wining car and home insurer in Australia.
“Finding a way to shine a bright light on Budget Direct’s leadership in independent insurance awards, that also sat well in our Insurance Solved narrative, was loads of fun and we are absolutely delighted with the outcome," Budget Direct chief growth officer Jonathan Kerr says.
303 MullenLowe Australia managing director Joanna Gray says: “As Australia’s most awarded insurer Budget Direct always have plenty to say. The wisdom lies in their willingness to always say it in an incredibly engaging way. Appealing to customers hearts, as much as their minds. A balance only the best brands get right. This latest instalment in the adventures of Sarge, Jacs and Chief, is testament to the approach, as well as our particularly collaborative relationship.”
The campaign was the result of an ongoing collaboration between 303 MullenLowe and Directors Danny Kleinman and Dave Wood through Rattling Stick / Good Oil Films.
The campaign airs from 25 July on TV, online, OOH and social.
Credits
Budget Direct
Chief Growth Officer - Jonathan Kerr
General Manager, Brand & Media Marketing - Warren Marsh
Marketing Manager, Marketing, Media & Acquisition - Katie Lansdale
303 MullenLowe
Executive Creative Director - Bart Pawlak
Creative Director / Head of Art - Adam Whitehead
Creative Director / Head of Copy - Sean Larkin
Art Director – Zac Goldberg
Copywriter – Craig Merrett
Managing Director - Joanna Gray
Group Business Director - Ben Glasson
Head of Strategy - Remi Couzelas
Senior Broadcast Producer - Elliot Liebermann
Production Partners
Production Company - Good Oil Films / Rattling Stick
Director - Daniel Kleinman
Director - Dave Wood
DOP – Danny Ruhlmann
Executive Producers - Sam Long / Johnnie Frankel
Producer - Chana McLallen
Editor - Mark Burnett @The Editors
Post Production - Framestore London
VFX Supervisor - Jules Janaud
VFX Producer - Sophie Harrison
Music and Sound Company - Sonar Music
Original Composition - Matteo Zingales
Executive Producer - Sophie Haydon
Sound Designer - Timothy Bridge
Stills Photographer - Steve Baccon, LOUIS & CO
