KFC has shifted its focus from satire to ads that tell the story of its history in its latest campaign by Ogilvy Sydney.
The campaign reflects on KFC's 50-year heritage chicken and how it became 'Finger Lickin’ Good' using cartoon animation.
The main 60-second spot is supported by 11 different animated clips that focus on different ‘secrets’ about KFC’s chicken.
“KFC will have been in Australia for 50 years in 2018, and many consumers have forgotten or may not be aware of some of the great stories around its food,” Ogilvy Sydney creative head Shaun Branagan.
“This campaign takes consumers on a journey to explain how KFC is created, in a beautiful and handcrafted way.”
The campaign is a changing in direction from KFC’s popular ‘Shut up and take my money’ work, which launched earlier this year. The ‘Shut up and take my money’ campaign will still run in parallel with the real food campaign.
“At KFC our food tastes 'Finger Lickin’ Good' – not just because of the ‘Secret 11 Herbs and Spices’, but because of the way we prepare it,” KFC CMO Catherine Tan says.
Credits list:
Director: Buck
Creative Director - Gareth O'Brien
Executive Producer - Erica Ford
Art Director - Lucas Brooking
