Cancer Council has launched a new campaign to communicate evidence that shows one in three cases of cancer each year can be prevented by healthier choices.
A new campaign from the Cancer Council is tackling the low awareness across the state of all the lifestyle factors that evidence shows increase cancer risk.
While there is strong awareness that smoking and UV exposure contribute to a person’s risk of developing cancer, there is still a significant lack of awareness about what else can cause cancer, such as bad diet and being overweight.
The new spot, developed by agency Designer Rice, will address for the first time all the ways in which people can reduce their cancer risk through healthy lifestyle choices.
Cancer Council director of cancer programs Kathy Chapman says that with a lot of myths about what causes cancer and a lack of awareness around a number of damning lifestyle factors, the campaign aims to help people reduce their risk of the disease.
“This is the first mass media campaign in which we have addressed comprehensive cancer prevention messaging around the other lifestyle factors we know increase cancer risk. Preventing cancer is one of the most powerful ways that we can reduce the future impact of the disease. We see this campaign as the next step toward educating and empowering the community on all the things that they can do now to reduce their risk of getting cancer in the future," she says.
Designer Rice director Brent Rice says the campaign is designed to empower individuals to stack the odds of preventing the disease in their favour.
“We hold the cards to our own cancer risk, so choosing what to pick up or put down can significantly increase or decrease our own level of risk," he says.
The six-week campaign will run across NSW TV, digital and social media channels.
