Are you man enough to wear pink?
The National Breast Cancer Foundation (NBCF) has created a new campaign targeting men.
NBCF, the national funding body for breast cancer research, aims to get men involved in Real Men Wear Pink to raise money for research that will ultimately stop breast cancer taking the women they love.
NBCF researchers are challenging the male celebrity and sports partners to step outside of their comfort zones and raise vital funds for research.
The campaign includes an online video ad by Sharp Pictures, a radio CSA featuring Scotty Cam produced by DK Advertising, and a number of celebrity challenges taking place throughout May and June.
