Chrissie Swan is the face of the campaign.
Health and beauty retailer Priceline Pharmacy has given its popular Sister Club loyalty program a makeover, encouraging new and existing members to join Priceline ambassador Chrissie Swan in becoming loyalty royalty.
First launched in 2000, Priceline’s Sister Club has grown to over seven million members.
“Our Sister Club program was already one of the most generous in Australia, and with the recent program changes, it now rewards our most loyal customers even more with dollar rewards, special occasion gifts and free beauty boxes," Priceline acting head of marketing Gabrielle Tully says.
"When it came to picking Chrissie Swan to be our face for the campaign, this was an easy choice. Not only is she a much-loved Priceline ambassador, she’s a very loyal Pink Diamond member too – the perfect person to help us communicate that the new and improved Sister Club now has more perks than you can poke a lipstick at!”
The campaign was created by independent agency Whippet.
“Priceline is unique in that it’s both a pharmacy and a genuine beauty destination. No competitors can truly compete on those grounds," Whippet executive creative director Tod O’Reilly says.
"The ability for customers to be rewarded for their everyday health and beauty shopping, especially in the fun way the Sister Club allows, means Priceline really offers a distinct point of difference.”
Shot just before Stage 4 restrictions came into place in Victoria, the national relaunch campaign gives the Sister Club a new look and feel, complete with updated card design and a fresh tone-of-voice.
Credits
Client – Priceline Pharmacy
Gabrielle Tully – Acting Head of Marketing
Kim Leishman – Brand and Media Manager
Agency – Whippet
Creative Director – Tod O’Reilly
Senior Art Director – Rebecca Williams
Copywriter – Oliver Ward
Senior Account Director – Lucy Yeo
Production Company – Two Tractors
Director – Clare Plueckhahn
DOP – Katie Milwright
Media – PhD Melbourne
