Rosie Baker

Latest News by Rosie Baker

Mindshare global CEO calls out agencies on “schizophrenic” demands 9 years ago

Mindshare global CEO calls out agencies on “schizophrenic” demands

Mindshare’s global CEO has demanded that clients stop “beating the shit out of agencies” to force them...

Technology and data frees up marketers to be more creative 9 years ago

Technology and data frees up marketers to be more creative

Marketers don’t want to be technologists, according to Marketo's global CMO, but the role that...

Cannes cleans up stink around controversial Lucky Fish Lion winner 9 years ago

Cannes cleans up stink around controversial Lucky Fish Lion winner

The dispute that blew up over the legitimacy of the Grand Prix in the Product Design Lions has been...

Gold Lion for Leo Burnett in the debut Creative Data award 9 years ago

Gold Lion for Leo Burnett in the debut Creative Data award

“The game is over; if you don't understand data you’re out of the business. If you want to be a...

Saatchi & Saatchi and M&C both recognised with Innovation Lions 9 years ago

Saatchi & Saatchi and M&C both recognised with Innovation Lions

Nick Law, jury resident for Innovation described the body of work entered as the best he’d ever seen....

Sorrell: Takes aim at Google and Facebook, says there are no rebates in US and transparency is key 9 years ago

Sorrell: Takes aim at Google and Facebook, says there are no rebates in US and transparency is key

In addressing media agency reputations following MediaCom’s misreporting and the rebate issue in the US,...

Unilever to launch open source ideas platform 9 years ago

Unilever to launch open source ideas platform

Unilever is expanding its startup programme Foundry to invite consumers from anywhere in the world to...

The genius of ‘and’ and the tyranny of ‘or': Bringing ad tech and martech together 9 years ago

The genius of ‘and’ and the tyranny of ‘or': Bringing ad tech and martech together

Cannes 2015: Advertising as we know it is dead but by bringing ad tech and marketing tech together,...

James Murdoch on moving beyond interruption ads and taking more risks 9 years ago

James Murdoch on moving beyond interruption ads and taking more risks

Cannes 2015: Speaking for the first time since taking on the CEO role at 21st Century Fox, Murdoch...

Cannes 2015 winners: Australia dials it up with 10 Radio Lions for GPY&R and BMF 9 years ago

Cannes 2015 winners: Australia dials it up with 10 Radio Lions for GPY&R and BMF

Cannes 2015: “Radio is making headlines more this year than in any year since its advent the 1920s and...

Cannes 2015 winners: M&C claim more Lions including Gold Cyber for Optus 9 years ago

Cannes 2015 winners: M&C claim more Lions including Gold Cyber for Optus

Cannes 2015: “Cyber is not just awarding good campaign ideas, but great experiences, unexpected...

Brands and agencies are not pushing the boundaries enough: Media Lions Jury 9 years ago

Brands and agencies are not pushing the boundaries enough: Media Lions Jury

Corporates brands like McDonald’s and Samsung have developed great campaigns, but they lack the ‘wow’...

Unilever CMO calls for 100% viewability and 'real action' on ad fraud 9 years ago

Unilever CMO calls for 100% viewability and 'real action' on ad fraud

Cannes 2015: “We need to get standards for 100% viewability. If we don't, this wonderful world of...

Cannes 2015: ‘Transformative year’ for PR sees Fuel and Optus win Gold, GPY&R take two in OOH 9 years ago

Cannes 2015: ‘Transformative year’ for PR sees Fuel and Optus win Gold, GPY&R take two in OOH

Fuel Communications has won a Gold Lion for its work on the Optus Clever Buoy campaign while GPY&R broke...

Cannes 2015: UM drinks in success with Silver Lion for Colour your Summer, M&C, GPY&R and Leos take bronze 9 years ago

Cannes 2015: UM drinks in success with Silver Lion for Colour your Summer, M&C, GPY&R and Leos take bronze

Australia has taken four Lions in the Media category this year, with UM and Ogilvy’s #Colouryoursummer...